You want to grow your community, but it’s becoming more and more difficult.

You’ve noticed a decline in your organic reach and the ever-changing algorithms on Instagram and Facebook make it almost impossible to keep up. Thankfully, great video content on platforms like Snapchat and Instagram Stories always wins because it’s intimate, easy to consume and transient.

Putting in the time with these platforms has had a huge impact on our own business

  • Our customer retention rate is over 40%
  • The average number of boxes one of our Pamper Club subscribers receives over their lifetime is 6 boxes
  • We maintained 5-star rating on our store and Facebook for more than 2 years
  • We see a 22% conversion rate on our ‘Swipe Up’ posts for Snapchat & Instagram Stories

Today, I want to share with you exactly:

  1. How to get started
  2. What video content we posted to these platforms
  3. How often you should post

By the end of this post, you’ll know how you to grow your community too. Let’s dive in!

Q. How do I get started with Snapchat & Instagram Stories video content?

There’s really only three steps to getting started with either of these platforms:

  1. Download the app
  2. Set up an account
  3. Start uploading videos

I know what you’re thinking.

The thought of getting in front of the camera and talking to a unknown person on the other side (or worse, nobody) is daunting. Here’s the one tip I can give you that will help you overcome that fear….

No one cares.

The sooner you realise that, the sooner you can let go of those insecurities and begin to grow your community using these platforms.

Q. What types of video content should I upload?

For this particular question, I think you and I should chat face-to-face.

Q. How often should I upload content on these platforms?

There are two answers to this question:

  1. As often as you can throughout the day without it affecting your work; and
  2. As consistently as you can over a long period of time (at least 12 months to start with).

You want to grow your community as fast as you can, but the truth is it’s a long, hard slog to get traction on these platforms. You have to show up every day, care about providing value and really try to connect with the person on the other end. It’s the only way.

Q. How do I grow my followers or views on these channels?

Growing your followers

Instagram Stories is fairly straight-forward:

  1. Post interesting content, consistently
  2. Run ads on the channel for specific business objectives (but only when you need them)
  3. Use posts on other profile (either paid posts or leverage relationships) to grow your audience

For Snapchat, it requires more foresight and work:

  1. Post interesting content, consistently
  2. Make sporadic posts on other, relevant platforms to drive traffic to the channel
  3. Use onboarding email flows to encourage joining
  4. Show sneak peaks on other platforms to pique curiosity
  5. Change your social media profiles to include your Snapchat username

Growing your views

There’s one factor that all social media personalities have in common…

They all turn up the dial on their personality to be more ‘exciteable’

Why do you need to do this?

It’s far more entertaining to watch and it brings the viewer into the same level of energy as you (it’s usually a boost in mood for them). If you can make people feel good when they watch you, you’ll grow – it’s just a matter of time.

Q. Isn’t Snapchat dead?

Not yet, so keep uploading!

Ready, set, upload!

A lot of businesses are out to take every dollar they can from their customers and usually when they contact their customer, it’s to ask for a sale. But imagine if you were the business in your industry that nurtured your audience by:

  • Involving them in your long-term vision of the company
  • Sharing the behind-the-scenes of your business
  • Providing them with relevant and educational information that helps them to make better decisions
  • Getting to know them better on a personal level
  • Giving them access to exclusive offers they won’t find anywhere else

As a business, Snapchat and Instagram Stories are powerful because they allow you to become the expert of your industry, straight from your customer’s pocket. You can talk to them any time you want and they’ve already qualified themselves as interested in what you have to say because they followed your profile.

That’s the power of video. Try it for yourself.